Trade Credits, Not Discounts
Convert underutilised room nights into exchange-value credits instead of margin-eroding late discounting.
Bushido Trade Credits
Bushido Trade Credits exchange known value for unsold rooms prior to the date available, funding ongoing digital billboard campaigns and local social impact.
We will only communicate on Bushido Trade Credit business engagement. We do not sell data.
Explainer Video
This short overview walks through the value exchange, how credits are issued, and how campaigns and community returns are funded.
Hotels consistently carry perishable inventory. Unsold rooms and services expire each night, while acquisition costs and ESG expectations continue to rise.
Convert underutilised room nights into exchange-value credits instead of margin-eroding late discounting.
Credits support continuous digital signboard campaigns through i-media locations reaching 6.3M weekly viewers.
Every issuance and redemption is recorded on a transparent, tamper-resistant ledger for institutional confidence.
100% of Bushido profits are directed to local social initiatives around each participating hotel.
STEP 1
Bushido creates, through collaboration, an agreed value exchange for unsold room bookings, establishing credits prior to the date available.
STEP 2
Eligible capacity is converted into trade credits with agreed exchange value.
STEP 3
Campaigns are delivered via i-media motorway and A-road digital signboard network. You can amass trade credits for a more effective campaign. You create your messaging and promotion subject to i-media T&C's.
STEP 4
Credits recirculate while room-sale proceeds support local good causes.
100% of Bushido profits are distributed to social outcomes in the hotel’s local area. Charities can also participate by promoting hotel accommodation to donors and sharing in accommodation-sale revenue.
ESG / CSR
Local charities • Community projects • Donor-funded stays